The pet dental health market size is estimated to be USD 598.2 million in 2022 and is expected to witness a CAGR of 6.87% during the forecast period 2023-2033. Rising prevalence of a variety of pet dental diseases, increasing pet parents’ knowledge to avoid painful dental conditions from affecting companion animals, growth in the number of veterinary dental tests and procedures, strategies adopted by leading players, introduction of cutting-edge pet oral care products, and surge in pet ownership rates. are factors contributing to the market growth. Additionally, rise in the expense of pet healthcare and is expected to propel the market growth. However, high price of products and the absence of adequate veterinary dentistry in developing nations is expected to hinder the growth.

Rise in the expense of pet healthcare is expected to propel the market growth during the projected period. For instance, the American Pet Products Association estimates that between 2018 and 2021, U.S. pet care spending increased from USD 90.5 billion to USD 123.6 billion. Therefore, a key driver of market expansion is the increasing yearly expense of pet healthcare.

Rising prevalence of a variety of pet dental diseases is predicted to fuel the market growth during the forecast period. The most prevalent dental diseases that are clearly visible in pets older than 3 years old are periodontal diseases, according to the American Veterinary Medical Association (AVMA). According to VCA Animal Hospitals, beyond the age of three, active dental diseases are discovered in more than 80% of dogs. The overall health and behaviour of animals can be significantly enhanced by providing them with the required oral care products, regular dental cleanings, and other treatments.

Segmentation

By Type

The market is categorized into products and services. In the global market, the services segment accounted for the largest revenue share in 2022 owing to the large veterinarian clinics provide a wide range of dental care diagnostic and treatment services. Routine dental examinations for pets once a year are important as dental health is significantly influencing their general health and behaviour. Prevention is the key to managing dental problems, so it’s important to regularly brush and floss your teeth to minimize plaque build-up. To remove tartar and avoid gum disorders, the American Animal Hospital Association recommends regular oral checkups and dental cleanings. The products segment is anticipated to experience considerable growth over the forecast period due to the increasing awareness of pet parents regarding the need of animal dental care. For maintaining pets’ dental hygiene on a daily basis, a variety of items are available, including enzymatic toothpaste and brushes, oral care solutions, dental care powder, meals and treats, chews, and dental wipes. Major important players have introduced various unique goods in the market as a result of the veterinary industry’s rapid improvements.

By Animal Type

The market is divided into cats, dogs, and others. In 2022, the dogs segment accounted for the highest revenue share due to rising dog adoption rates and the large frequency of dental problems among dogs. Every region’s rising dog population rate has a significant positive impact on the market’s expansion. The American Kennel Club (AKC) estimates that there are now over 69 million households in the United States that own dogs, rising from 50% in 2018 and 54% in 2021. According to the FEDIAF European Pet Food Industry, 90 million households, or 46% of all households in Europe, have pets, and the number of dogs in the country was projected to reach 92.9 million in 2021. The cat segment is expected to grow at a CAGR over the course of the projection year due to cat owners are becoming more aware of the signs of dental issues in their cats. Further element driving the segment’s growth is the rising prevalence of gingivitis among cats. The frequency of gum conditions including gingivitis and periodontitis, for instance, is estimated to range from 50% to 90% among cats, according to the Cornell Feline Health Center.

By Indication

The market is segregated into endodontic diseases, gum disease, oral tumor, dental calculus, and others. In the global market, the gum disease segment accounted for the largest revenue share in 2022 owing to the fact that companion animals have a high number of dental problems such periodontitis and gingivitis. Mouth bacteria are the primary cause of the generally spreading periodontal diseases. They harm the teeth, gums, mandible, maxilla, and other facial components. Since the disease starts beneath the gum line, the visible signs and symptoms do not appear until the disease has advanced. Over the age of three, active gum disorders are present in over 80% of dogs and 70% of cats. The dental calculus segment is anticipated to develop at the fastest rate over the projection period due to its prevalence in domestic dogs. Only a professional veterinarian dentist can cure dental calculus by cleaning and polishing the teeth.

By Distribution Channel

The market is segmented into e-commerce, veterinary hospitals & clinics, retail pharmacies, and others. In 2022, the veterinary hospitals & clinics segment accounted for the largest revenue share owing to the increase of veterinary hospitals and clinics with cutting-edge infrastructures worldwide. As they offer qualified dental care with certified veterinary dentists, veterinary clinics and hospitals are essential for providing pet dental healthcare. Another factor propelling the market sector is the expanding number of veterinary professionals. In 2021, there were 121,461 veterinary professionals working in the United States, according to the American Veterinary Medical Association. The market is expanding significantly due to the alternative distribution channels, including e-commerce websites. The demand for easy access to pet dental care products is rising as more households own companion animals.

Regional Markets

In 2022, North America region accounted for the highest revenue in the pet dental health market and is expected to maintain its dominance during the forecast period. This is attributed to the major presence of key competitors, the adoption of various strategies developed by key companies to improve market penetration, increasing availability of treatment, rising rates of diagnostics, and the growing number of pets and the escalating costs of pet ownership. Another factor driving the expansion of the market is the surge in the number of veterinary clinics across the world that employ qualified and certified veterinary dentists. The AVMA estimates that there were about 118,624 certified veterinarians in the United States in 2020, of which the majority treated patients who owned pets. In 2022, Europe had the second-largest share. This is due to the existence of significant key players in the European nations, including Virbac and Dechra Pharmaceuticals plc.

Competitor Insights

Some of the key players operating in the pet dental health market are imRex Inc., Dechra Pharmaceuticals plc, Basepaws, Inc., Vetoquinol SA, Nylabone (Central Garden & Pet Company), Barkbox, Colgate- Palmolive Company, Animal Microbiome Analytics, Inc., Nestlé Purina Pet Care, Pedigree (Mars Incorporate), Dentalaire, International., PetIQ, LLC, Animal Dental Clinic, Virbac, and Petzlife UK.

To achieve a competitive edge, these companies are implementing a variety of growth strategies. Strategic partnerships, alliances, and agreements with different businesses and research institutions are seen to be the main strategies used by companies in this sector.

• For instance, the Colgate-Palmolive Company planned to spend USD 700 million in August 2022 to acquire three dry pet food production facilities from Red Collar Pet Foods in order to support the international expansion of its Hill’s Pet Nutrition business.

This comprehensive research report focuses on the global and regional market size and forecasts of diverse segments including type, animal type, indication, and distribution channel from 2023 to 2033.

Report Scope:

Segmentation: Pet Dental Health Market Report 2022 – 2033

Type (Revenue, USD Million), 2022 – 2033

• Products
• Services

Animal Type (Revenue, USD Million), 2022 – 2033

• Cats
• Dogs
• Others

Indication (Revenue, USD Million), 2022 – 2033

• Endodontic Diseases
• Gum Disease
• Oral Tumor
• Dental Calculus
• Others

Distribution Channel (Revenue, USD Million), 2022 – 2033

• E-commerce
• Veterinary Hospitals & Clinics
• Retail Pharmacies
• Others

By Region (Revenue, USD Million), 2022 – 2033

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of MEA