The pediatric oral care market size is estimated to be USD 8,601.5 million in 2022 and is expected to witness a CAGR of 7.12% during the forecast period 2023-2033. Growing consumer awareness of the significance of pediatric oral hygiene, rising per-capita incomes that enable consumers to purchase advanced oral care products, and increase in the frequency of oral diseases are factors contributing to the market growth. Furthermore, rise in dental issues in children is predicted to support the market growth. However, high costs associated with pediatric oral care is expected to hinder the growth.

Rise in dental issues in children is projected to drive the market growth during the forecast period. The primary causes of the rise in dental issues in children are poor eating habits and a lack of a balanced diet. The WHO estimates that 520 million children worldwide have primary dental caries. Malocclusions, thumb sucking, tooth sensitivity, and tongue thrusting are the most prevalent oral diseases in children. Children with poor dental health frequently skip school and perform lower academically than others.

Growing consumer awareness of the significance of pediatric oral hygiene is predicted to propel the market growth during the projected period. Dental insurance for children up to age 19 is considered an essential health benefit under the Affordable Care Act. During the month of February, the American Dental Association organises National Children’s Dental Health Month to educate children and their parents about the value of maintaining good oral health. The campaign focuses on teaching the next generation the value of consistent tooth brushing, flossing, and dental checkups to prevent dental issues.

Segmentation

By Product

The market is categorized into toothbrush, toothpaste, mouthwash, denture products, and others. In 2022, the toothpaste segment accounted for the highest revenue share due to the rise in the number of launches of children’s toothpaste. The demand for toothpaste grows as the elderly population grows as they are more susceptible to oral diseases including cavities, tooth decay, and gum issues. For instance, Colgate has introduced Colgate Trolls Mild Bubble Fruit Toothpaste for children. Additionally, Sanofi introduced ACT Kids Toothpaste in the US. This brand-new fluoride toothpaste is designed in particular for kids. The toothbrush segment is anticipated to increase at the fastest rate throughout the forecasted period due to widespread availability of the product. It is also the most preferred way to maintain oral hygiene. Many consumers have been attracted to toothbrush modifications such as electric toothbrushes and changes in bristle size and quality as they provide improved oral care benefits. As a result, during the course of the forecast period, the toothbrush market is anticipated to grow.

By Application

The market is categorized into dentistry and home. In the global market, the home segment accounted for the largest revenue share in 2022 owing to the fact that majority of customers using dental care products at home. To reduce the risk of caries and periodontal disease, it is important to invest the proper amount of time in maintaining dental hygiene at home. Patients who have a higher than average level of dental hygiene awareness typically choose at-home oral treatment. The dentistry segment is predicted to grow substantially due to the increase in oral diseases that can only be treated in dental clinics. The market will continue to expand gradually due to rising healthcare awareness, a growing number of dental clinics, and a constant increase in patient turnover.

By Distribution Channel

The market is segmented into online retailers, hypermarkets/supermarkets, specialty stores, and others. In 2022, the hypermarkets/supermarkets segment accounted for the largest revenue share owing to the fact that these markets bring together a wide range of products from various brands. Products for oral hygiene are conveniently available in supermarkets and hypermarkets. The online retailers are anticipated to expand at the greatest rate during the projected period due to the convenience of purchasing a product from anywhere and at any time. The user can compare product prices and order things to be delivered to their homes, saving on the additional costs related to buying a specific product. A product is often delivered to the customer within 1-3 business days due to online retailers’ quick, efficient, and high-quality order fulfilment processes. With platform membership, a consumer can occasionally receive same-day delivery.

Regional Markets

In 2022, Asia Pacific region accounted for the highest revenue in the pediatric oral care market and is expected to maintain its dominance during the forecast period. This is attributed to the high prevalence of adoption and parental knowledge of children’s oral care products for maintaining oral cleanliness. The prevalence of oral disorders among children, such as tooth decay and cavities, and the presence of significant key players in the area, are predicted to promote market growth. Additionally, the region is expected to have the fastest CAGR during the forecast period.   India, China, and Japan, which together account for 60% of the world’s population, are among the region’s significant population-based nations. Another significant factor driving the growth is the increasing per-capita income of the population in these nations, which allows them to purchase pediatric dental care products.

Competitor Insights

Some of the key players operating in the pediatric oral care market are Dabur, Proctor & Gamble, Pigeon Corporation, Church & Dwight Co. Inc., Unilever, Anchor Group, Oriflame, Colgate-Palmolive Company, Johnson & Johnson, Dr. Fresh, Amway, Chattem, and Splat Baby.

To achieve a competitive edge, these companies are implementing a variety of growth strategies. Strategic partnerships, alliances, and agreements with different businesses and research institutions are seen to be the main strategies used by companies in this sector.

• For instance, Colgate announced in July 2019 a collaboration with popular YouTuber Ryan to introduce a new range of kids’ oral care products focused at motivating children to continue brushing their teeth.

This comprehensive research report focuses on the global and regional market size and forecasts of diverse segments including product, application, and distribution channel from 2023 to 2033.

Report Scope:

Segmentation: Pediatric Oral Care Market Report 2022 – 2033

Product (Revenue, USD Million), 2022 – 2033

• Toothbrush
• Toothpaste
• Mouthwash
• Denture Products
• Others

Application (Revenue, USD Million), 2022 – 2033

• Online Retailers
• Hypermarkets/Supermarkets
• Specialty Stores
• Others

Distribution Channel (Revenue, USD Million), 2022 – 2033

• Online Retailers
• Hypermarkets/Supermarkets
• Specialty Stores
• Others

By Region (Revenue, USD Million), 2022 – 2033

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of MEA