The patient referral management software market size is estimated to be USD 6,992.51 million in 2022 and is expected to witness a CAGR of 17.81% during the forecast period 2023-2033. Rising elderly global population and increase in the number of government initiatives are projected to drive the market growth in near future. Furthermore, surge in demand for patient referral software is expected to support the market growth. However, lack of skilled workforce is predicted to limit market growth.

Increase in the number of government initiatives together with geriatric population to enhance the use of healthcare IT solutions is expected to propel the market growth during the forecast period. Eceptionist, a provider of telehealth and referral management software, announced the release of an improved software version including “eConsult” services in December 2019.

Surge in demand for patient referral software is predicted to fuel the market growth during the projected period. To enhance their daily operations, a number of healthcare providers are progressively adopting referral management solutions. For instance, to enhance patient contacts when there was social distance between patients and lab technicians, Village Health Partners (VHP), a provider of healthcare tools, used patient referral software provided by BlockitNow, Inc. Additionally, it is projected that supportive initiatives from governments all over the world will promote the adoption of appropriate IT technologies to improve the existing health system. In India, the Ayushman Bharat-Arogya program’s online referral system was introduced by the Karnataka government in June 2022.

Segmentation

By Type

The market is categorized into outbound and inbound. In 2022, the inbound segment accounted for the highest revenue share due to the rising demand for shorter referral processing times, better communication amongst healthcare providers, and digitalization. The inbound referrals are obtained in a single try from a variety of channels, including fax, emails, phones, and walk-ins. For instance, the Referral MD programme offers functions including direct patient scheduling, patient interaction tools, and incoming referrals. The supportive analytical tools offer metrics for the patient’s current process and past data, that can be re-targeted in order to keep patients under control, increase their satisfaction, and attract new customers. The revenue of medical practices must be continuously increased by bringing in new patients. Along with advertising and networking with insurance providers, developing a reliable referral network is a great method for bringing in new customers.

By Deployment Mode

The market is categorized into on-premise and cloud & web-based. In the global market, the cloud & web-based segment accounted for the largest revenue share in 2022 owing to its flexible deployment and capacity to lower the costs associated with IT infrastructure. The cloud-based referral marketing platform includes mobile applications and social media communication tools that are simple to integrate. Additionally, the market for cloud and web-based solutions is projected to be driven by the growing availability of cloud solutions. The advantages of using cloud-based systems include outstanding capacity flexibility, on-demand self-serving insights, and a low initial hardware investment cost. A rapid expansion of this industry has been observed. A cloud-based database syncs data to each and every client that is connected in real-time. Healthcare professionals and the healthcare community can communicate with each other in both directions due to the usage of a cloud-based referral platform. A cloud-based solution that assesses whether patients need to be referred to a hospital was created in August 2019 by Moorfields Eye Hospital researchers in association with Big Picture.

By End User

The market is segmented into patients, providers, payers, and others. In 2022, the providers segment accounted for the largest revenue share owing to increasing burden of patient referrals. The majority of patients are attended by healthcare professionals, who serve as the initial point of contact for a variety of general and specialised health issues. As a result, providers have a large patient pool on board for referrals to various hospitals and market groups. ReferralMD and the Athena health marketplace initiative programme collaborated in July 2020 to provide referral management and a patient access platform. Through this relationship, ReferralMD will have access to Athena’s healthcare provider network, enabling simple patient interaction. The patients segment is expected to grow at the fastest CAGR over the projection period. The adoption of patient referral systems is being driven by the growing elderly population and the incidence of chronic diseases. The patients are assessed by the health care providers based on the required diagnostic tests, and then, depending on the level of treatment needed, they are transferred to experts.

Regional Markets

In 2022, North America region accounted for the highest revenue in the patient referral management software market and is expected to maintain its dominance during the forecast period. This is attributed to escalating technological developments in healthcare IT and the increasing popularity of patient referral software systems. For instance, GE Healthcare launched advanced cloud-based remote monitoring solution for clinicians in April 2020. Additionally, in June 2022, Think Research Corporation, a Canadian distributor of healthcare software solutions, declared that Caredove had helped it extend its Ontario eReferral Program. More than 100 community support agencies and homes are expected to be made accessible to clinical users due to the eReferral interoperability. Asia Pacific is predicted to expand at the fastest rate region’s rapidly ageing population base, rising demand for cheap healthcare, and surge in the frequency of chronic diseases due to region’s rapidly ageing population base, rising demand for cheap healthcare, and surge in the frequency of chronic diseases. Government programmes that encourage the use of healthcare IT are anticipated to accelerate expansion.

Competitor Insights

Some of the key players operating in the patient referral management software market are Careport Health, Persistent Systems, Optum, Inc., Eceptionist, Inc., Arcadia, Cloudmed, Allscripts Healthcare Solutions, Inc., Ehealth Technologies, Cerner Corporation, Athena Health, and Insync Healthcare.

To achieve a competitive edge, these companies are implementing a variety of growth strategies. Strategic partnerships, alliances, and agreements with different businesses and research institutions are seen to be the main strategies used by companies in this sector.

• Healthcare IT software company Athena Health introduced a voice-automated, mobile-integrated digital assistant in June 2022. This assistant speeds up information retrieval and enables healthcare providers to employ Athena Health’s electronic health records (EHR) solution.

This comprehensive research report focuses on the global and regional market size and forecasts of diverse segments including type and deployment mode, end user from 2022 to 2033.

Report Scope:

Segmentation: Patient Referral Management Software Market Report 2022 – 2033

Type (Revenue, USD Million), 2022 – 2033

• Outbound
• Inbound

Deployment Mode (Revenue, USD Million), 2022 – 2033

• On-premise
• Cloud & Web-based

End user (Revenue, USD Million), 2022 – 2033

• Patients
• Providers
• Payers
• Others

By Region (Revenue, USD Million), 2022 – 2033

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of MEA