The cognitive assessment and training in healthcare market size is estimated to be USD 3,528.1 million in 2022 and is expected to witness a CAGR of 25.83% during the forecast period 2023-2033. Rising rate of dementia, expanding knowledge of cognitive health, and increasing adoption of technologically improved cognitive evaluation & training tools are some of the factors contributing to the market growth. Furthermore, growing usage of gamification for cognitive evaluation and surge in healthcare expenditure are other factors supporting the market growth. However, stringent regulations and lack of skilled workforce is expected to hinder the growth.

Rising rate of dementia is expected to propel the market growth during the forecast period. By 2050, more than 153 million people will have dementia, up from 57 million in 2019, according to the Alzheimer’s Association. The expanding elderly population is primarily responsible for the predicted increase. The World Health Organization estimates that by 2030, there will be 1.4 billion elderly people worldwide.

Growing usage of gamification for cognitive evaluation is predicted to fuel the market growth during the projected period. Gamification is a relatively recent trend that focuses on integrating game elements into non-game contexts to engage audiences, add some humour to daily activities, and have a positive impact on motivation and cognition. The potential of gamification has helped many sectors, including business and education. For instance, CogniFit is a brain-training programme and interactive game that can help in improving up to 22 additional skills, such as attention, processing speed, focus, reaction time, and more. Additionally, it aids in enhancing short-term memory.

Segmentation

By Assessment

The market is categorized into hosted assessment, biometrics assessment, and pen & paper-based assessment. In 2022, the pen & paper-based assessment segment accounted for the highest revenue share due to its widespread availability and low cost. They have the advantage of assessing more cognitive abilities, despite taking longer to administer. Clinicians can determine the extent of a brain injury and cognitive impairment based on the results of the tests, which assess different levels of cognitive functioning such as reaction time, concentration, working memory, short-term memory, visual-spatial ability, and information processing speed. The hosted assessment segment is anticipated to register a significant CAGR over the projection period due to improved access to technology, rising telehealth use, and rising acceptance of mobile technology for gamification in cognitive assessment and training. Additionally, due to the most recent developments in neuropsychological testing, automated cognitive tests tend to become reimbursable over time using CPT codes. A medical assistant and other non-specialized staff members can reliably conduct evaluations owing to hosted assessments, which may help neurologists serve more patients and perform better assessments.

By Component

The market is categorized into services and solutions. In the global market, the services segment accounted for the largest revenue share in 2022 owing to rise in demand for advanced services provided by market players. Companies are providing rank qualification, training, and management services that enable rating agencies to apply scales most effectively while upholding the highest standards. These services include training & support, consulting, and training. For instance, the experimental method employed by the American company Cogstate eliminates needless training, uses a tailored eLearning curriculum, lowers the burden of rank certification, and expedites the commencement of a research. The solution segment is anticipated to grow at a substantial CAGR over the forecast period due to growth in the number of technologically cutting-edge solutions provided by market participants. Digital assessments, data analysis & reporting, and data management are some of the solutions that companies offer. For efficient data storage and ongoing control of data discrepancies, market participants also provide digital cognitive assessment tools.

By Application

The market is segmented into screening & diagnostics, clinical trials, academic research, and brain training. In 2022, the clinical trials segment accounted for the largest revenue share owing to incorporation of cognitive assessments devices in the clinical health industry. When treating the central nervous system, it is extremely challenging to conduct clinical tests of drug efficacy and safety. Many companies offered objective evaluations and solutions that support thousands of researchers working on various symptoms and phases of any drug development. Market participants support clinical trials by offering sensitive and accurate computerised cognitive evaluations, data quality systems, and tested rater training. The screening and diagnostics segment is anticipated to have a substantial CAGR over the projection period. In order to collaborate with neuropsychologists, neurosurgeons, and other specialists and make evidence-based judgments on the best next steps in a patient’s therapy, cognitive assessments are suitable as an efficient screening tool.

Regional Markets

In 2022, North America region accounted for the highest revenue in the cognitive assessment and training in healthcare market and is expected to maintain its dominance during the forecast period. This is attributed to the rising incidence of dementia, use of technically advanced diagnostic methods, and major funding for cognitive research. The demand for cognitive testing has been fuelled by the region’s steadily rising patient population with cognitive impairment. Government programmes such as Aging’s Alzheimer’s Disease Supportive Services Program aid state efforts to create flexible, comprehensive, and long-lasting service delivery systems for Alzheimer’s patients. Asia Pacific is predicted to expand at the fastest CAGR during the projected period due to the surge in geriatric population, escalating prevalence of dementia, rising number of sports injuries & trauma resulting to cognitive impairment, improving healthcare infrastructure, and increasing government assistance.

Competitor Insights

Some of the key players operating in the cognitive assessment and training in healthcare market are Clario, Cambridge Cognition Ltd., WIRB-Copernicus Group, Posit Science, Brain Resource Company, CNS Vital Signs, LLC, Signant Health, CogniFit Inc., Quest Diagnostics Incorporated, and Cognetivity Neurosciences.

To achieve a competitive edge, these companies are implementing a variety of growth strategies. Strategic partnerships, alliances, and agreements with different businesses and research institutions are seen to be the main strategies used by companies in this sector.

• For instance, Alpine Investors acquired ImPACT Applications, Inc. in January 2020 from Riverside Insights, a U.S. publisher of clinical and educational standardized test scores. Alpine continues on its approach of forming alliances with companies in the healthcare and education sectors to drive growth.

This comprehensive research report focuses on the global and regional market size and forecasts of diverse segments including assessment, component, and application from 2023 to 2033.

Report Scope:

Segmentation: Cognitive Assessment And Training In Healthcare Market Report 2022 – 2033

Assessment (Revenue, USD Million), 2022 – 2033

• Hosted Assessment
• Biometrics Assessment
• Pen & Paper-based Assessment

Component (Revenue, USD Million), 2022 – 2033

• Services
  • Data Analysis & Reporting
  • Assessment
  • Data Management
  • Others
• Solutions
  • Consulting
  • Training & Support

Application (Revenue, USD Million), 2022 – 2033

• Screening & Diagnostics
• Clinical Trials
• Academic Research
• Brain Training

By Region (Revenue, USD Million), 2022 – 2033

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of MEA