The PMS and menstrual health market size is estimated to be USD 23,122.5 million in 2022 and is expected to witness a CAGR of 5.92% during the forecast period 2023-2033. Rising prevalence of PMS around the world and a growing understanding of PMS and other menstrual disorders are factors contributing to the market growth. Additionally, increasing product launch by key market players and surge in public and private initiatives to promote female health and education is expected to propel the market growth. However, strict rules and regulations by government is expected to hinder the growth.

Surge in public and private initiatives to promote female health and education is predicted to fuel the market growth during the projected period. The Menstruation Equity for All Act of 2021, put forward by U.S. Congresswoman Grace Meng, aims to expand access to and affordability of required menstrual products, including tampons, pads, and other supplies, for a variety of groups of women and girls. In 2018, JOICEP, a Japanese non-governmental organization, launched the LADY initiative to ensure that all women and girls throughout the world have access to reproductive health services and information especially maternal health and family planning.

Increasing product launch by key market players is expected to propel the market growth during the forecast period. In order to address hormone imbalance, the American company Looni introduced a menstrual health supplement in 2021. The hormone stabilizer Balance Mood Complex, which comes in capsule form, frequently reduces mood swings and irritation. Chasteberry, vitamin C, passionflower, and citrus bioflavonoids are all included in the PMS relief formula created by Power Gummies, India’s most valued nutraceutical company. This combination is becoming more and more well-liked and is helping the market for PMS supplements expand.

Segmentation

By Product

The market is categorized into combined nutritional supplements and single nutritional supplements. In the global market, the combined nutritional supplements segment accounted for the largest revenue share in 2022 owing to the fact that to reduce PMS symptoms, specific vitamins and minerals must be taken in combination. Omega 3 with vitamin E, magnesium and zinc, and magnesium and vitamin D3 are all effective combos. Patients should constantly consult their doctor for improved safety in order to avoid adverse effects. Patients who use combination drugs no longer need to remember to take a variety of supplements every day. Years of research have also proven the therapeutic response efficacy of combination supplements, which are simple to take with the right guidance. The single nutritional supplements are anticipated to increase significantly over the projection period. They provide reliability, which makes them better alternatives for doctors to recommend. Physicians strongly advise to include supplements in the diet to promote good nutrition. The most important nutrients that have a positive impact on PMS symptoms, both physically and psychologically are vitamins. High doses of vitamin D supplements, according to the NCBI analysis, can lower the frequency of PMS. Supplemental nutrition use is widespread and undeniably increasing in the United States. The widespread accessibility and aggressive market strategies used by industry giants are most driving the growth of the supplement market.

By Consumer Group

The market is divided into perimenopause and premenstrual syndrome (PMS). In 2022, the premenstrual syndrome (PMS)segment accounted for the highest revenue share due to the effectiveness of nutritional supplements in treating premenstrual syndrome. According to studies, calcium and vitamin B6 are more effective in treating PMS. In addition, several herbal supplements available on the market are used to treat PMS symptoms. Many people use herbal supplements including black cohosh, chaste berry, and evening primrose oil. The need for effective supplements is on the rise, including phytoestrogens, calcium, dehydroepiandrosterone, vitamins, bioidentical hormone, and omega-3 fatty acids. However, it can be required to take supplements to manage the circumstances. Perimenopause symptoms can be managed by eating plenty of fruits and vegetables. The usage of supplements to treat the symptoms of perimenopause is growing in acceptance as a result. To treat one or more of the symptoms that women suffer during the perimenopause, perimenopause supplements are often a combination of botanicals, vitamins, and minerals.

By Formulation

The market is segregated into softgels, capsules/tablets, powder, and others. In the global market, the capsules/tablets segment accounted for the largest revenue share in 2022 owing to ease of use and rising awareness. According to the NCIB data, capsules are the most popular formulation for oral delivery. Tablets/capsules are more palatable, have a longer shelf life, work fast and effectively, and can be coated with sugar. Softgels are the second-best option for patients due to their rising popularity. Gelatins are used to make softgels and dissolve rapidly once they reach the stomach are simple to digest. Black cohosh soft gelatin capsules from DM Pharma, an Indian pharmaceutical company are helping women with PMS to improve the quality of their lives by containing ingredients that are similar to female hormones.

By Sales Channel

The market is segmented into direct sales channel, online sales channel, pharmacies/drug stores, and other offline channels. In 2022, the pharmacies/drug stores segment accounted for the largest revenue share owing to fact that they are easily accessible and one can purchase supplements in a very simple manner inside various pharmacy layouts. Additionally, customers no longer have to wait 3–4 working days for medicines owing to pharmacy stores, making this channel more practical and reliable. The online segment is anticipated to expand substantially in the upcoming years. The expansion of the online market is significantly aided by easy access to the internet. E-commerce platforms will grow more considerably as a result of the COVID-19 pandemic’s development of online purchasing habits. An industry study cites a poll from March 2022 that was carried out in India and found that nearly 51% of respondents who use nutraceuticals or dietary supplements acquired them online.

Regional Markets

In 2022, Asia Pacific region accounted for the highest revenue in the PMS and menstrual health market and is expected to maintain its dominance during the forecast period. This is attributed to the increase in demand for supplements and other natural products. Traditional medicines and dietary supplements are popular in Asia Pacific. In the Asia Pacific region, dong quai is a popular PMS supplement, especially in China. A popular Japanese herbal medicine named Inochinohaha White is used to relieve women’s premenstrual condition anxiety. The MEA is anticipated to experience the fastest growth during the projection period. According to a 2021 BMC women’s health article, Iran has the highest rate of PMS, which significantly contributes to the rise in demand for supplements. Additional factors that contribute to the rising occurrence include adolescent physiological changes that cause high levels of stress, academic pressure, and sexual health. These factors drive more frequent use of PMS supplements, which helps the market growth.

Competitor Insights

Some of the key players operating in the PMS and menstrual health market are Amway, MetP Pharma AG, Nature’s Bounty, GNC Holdings, Inc., Looni, RBK Nutraceuticals Pty Ltd., USANA Health Sciences, Inc., Pharmavite LLC, GlaxoSmithKline Plc, Power Gummies, Herbalife International of America, Inc., Archer Daniels Midland, and DM Pharma.

To achieve a competitive edge, these companies are implementing a variety of growth strategies. Strategic partnerships, alliances, and agreements with different businesses and research institutions are seen to be the main strategies used by companies in this sector.

• For instance, Power Gummies introduced a novel variety named That Time Of The Month Gummies in 2021 in an effort to completely alter the way women manage their menstrual health. In order to address period health and hormone imbalance, the American business Looni recently released the menstrual health supplement Balance Beam Mood Complex.

This comprehensive research report focuses on the global and regional market size and forecasts of diverse segments including product, consumer group, formulation, sales channel from 2023 to 2033.

Report Scope:

Segmentation: PMS And Menstrual Health Market Report 2022 – 2033

Product (Revenue, USD Million), 2022 – 2033

• Combined Nutritional Supplements
• Single Nutritional Supplements

Consumer Group (Revenue, USD Million), 2022 – 2033

• Perimenopause
• Premenstrual Syndrome (PMS)

Formulation (Revenue, USD Million), 2022 – 2033

• Softgels
• Capsules/Tablets
• Powder
• Others

Sales Channel (Revenue, USD Million), 2022 – 2033

• Direct Sales Channel
• Online Sales Channel
• Pharmacies/Drug Stores
• Other Offline Channels

By Region (Revenue, USD Million), 2022 – 2033

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of MEA