The on-demand wellness software market size is estimated to be USD 398.85 million in 2022 and is expected to witness a CAGR of 8.71 % during the forecast period 2023-2033. Expanding consumer awareness of wellness services, increasing use of on-demand software, and higher disposable are some of the factors projected to drive the market growth in near future. The inclination of consumers for wellness services that can be done in the convenience of their homes or other preferred locations and increase in acceptance of corporate wellness platform are other factors supporting the market growth. However, lack of the required expertise and abilities in the development team are predicted to limit market growth.

The inclination of consumers for wellness services that can be done in the convenience of their homes or other preferred locations is expected to propel the market growth during the projected period. It enables health care providers to market and provide their services in a marketplace. Six new health and wellness apps would be made accessible on Samsung Smart TVs globally starting in April 2020, according to an announcement from Samsung Electronics. These fitness-related apps, including barre3, Jillian Michaels Fitness, Fitplan, Calm, Echelon, and obé Fitness, were developed in cooperation with those companies. These apps are part of Samsung Health, a platform for healthy living for Samsung Smart TVs.

Increase in acceptance of corporate wellness platform is predicted to fuel the market growth during the projected period. Companies around the world are now realizing the importance of employee wellness. One of the main contributing factors is all the benefits this transformation provides. With a healthy workforce, businesses can expect to maximise their productivity, which will help them thrive in the competitive business world. A corporate wellness platform is proving to be helpful in this area. Employees previously had access to only annual checkups or insurance as a part of the company’s health care effort.

Segmentation

By Type

The market is categorized into web-based and cloud-based. In 2022, the web-based segment accounted for the highest revenue share due to the numerous security levels given by web-based software, which are frequently patched with the most recent updates and constant backups. Web-based software is a collection of programmes that use centralized data that are frequently operated on secure servers located outside of local networks or particular places, and are readily available on the Internet. Large-enterprise systems frequently prefer web-based software as it requires low installations from individual users. The cloud-based segment is anticipated to exhibit a significant CAGR during the projection period. Advanced characteristics of cloud-based apps include access to a wide range of software, such as application storage, development tools, and on-demand computing cycles. Platforms with slow internet connections can benefit from the ability of cloud applications to operate entirely or partially offline.

By Application

The market is segmented into small & medium enterprises and large enterprises. In the global market, the small & medium enterprises segment accounted for the largest revenue share in 2022 owing to the fact that it enables SMEs to make essential business choices faster, operate more effectively, and maintain a competitive edge. Additionally, small businesses are important to the economy’s functioning, have better access to finance, and can take loans from the financial market rather than primarily depending on bank loans. Small and medium-sized businesses provide a significant contribution to sustainable economic growth and the expansion of the global market. Compared to larger companies, SMEs are more adaptable, can differentiate and tailor their products, and can respond quickly to shifting market conditions. However, as they are typically privately owned by a single person or a small group of persons and have fewer employees, SMEs are frequently disproportionately impacted by trade barriers.

Regional Markets

In 2022, North America region accounted for the highest revenue in the on-demand wellness software market and is expected to maintain its dominance during the forecast period. This is attributed to the developments in technology and rising demand for online wellness services. Stress, an inactive lifestyle, lack of time for social and community activities, and other poor lifestyle habits are some of the major health concerns that contribute to the rise in chronic illnesses. The requirement for on-demand wellness services is increasing as a result of these problems. The Asia Pacific region is anticipated to have the fastest CAGR. Japan, China, and India have contributed significantly to technological advancements in this region. The largest number of spas and wellness facilities can be found in Asia Pacific, where wellness tourism is expanding rapidly. The main drivers of this region’s market growth are the region’s quickly evolving economies, rising wellness understanding, expanding wellness tourism, and rising adoption of digital booking platforms.

Competitor Insights

Some of the key players operating in the on-demand wellness software market are Urbanclap Technologies India Pvt. Ltd., Soothe Inc., Priv, MINDBODY, Inc., Glamsquad, Urban Massage Ltd., Booksy, STYLEBEE (ASCN, Inc.), Zeel Networks, Inc., and Vagaro, Inc.

To achieve a competitive edge, these companies are implementing a variety of growth strategies. Strategic partnerships, alliances, and agreements with different businesses and research institutions are seen to be the main strategies used by companies in this sector.

• The customer service institute of America’s 2019 International Excellence Award for small businesses was given to the wellness service company Soothe in January 2020. The prize was given out in recognition of achievement in companies with fewer than 100 employees.
• From the perspective of employment opportunities, the wellness industry has presented interesting opportunities. As it planned to expand to 50 places across India in 2022, Urban Company, formerly named as Urban Clap, announced in August 2021 that it is seeking for 10,000–15,000 support people.

This comprehensive research report focuses on the global and regional market size and forecasts of diverse segments including type and application from 2022 to 2033.

Report Scope:

Segmentation: On-demand Wellness Software Market Report 2022 – 2033

Type (Revenue, USD Million), 2022 – 2033

• Web-based
• Cloud-based

Application (Revenue, USD Million), 2022 – 2033

• Small & Medium Enterprises
• Large Enterprises

By Region (Revenue, USD Million), 2022 – 2033

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of MEA